In 2022, the Joint Council for Children's Issues will be able to further intensify a number of the organization's efforts on behalf of vulnerable children and young people in Denmark.

This became clear after the Joint Council for Children's Issues received a donation of DKK 100,000 from the "Fonden Sol og Strand Margit og Kjeld" foundation, which owns Sol og Strand A/S.

This is according to Esben de Place, head of the secretariat at the Joint Council for Children's Issues.

– The Joint Council for Children's Issues is an umbrella organization for 16 organizations. We work to provide funds for distribution to single-parent families living below the poverty line, to gather knowledge from volunteer organizations working with vulnerable children and young people, and to seek political influence for the benefit of the target group.

This group includes children and young people growing up in poverty, children and young people in care, children and young people at risk of criminality, and children and young people growing up in homes where abuse occurs.

CAN STEP IN WHEN LIFE BECOMES REALLY DIFFICULT FOR CHILDREN LIVING UNDER PRESSURE

The donation from the Sun & Beach Foundation enables us to identify the current problems in families, to raise awareness about them, and, most importantly, to act quickly to avert the worst consequences of a difficult time.

"Our work makes it clear to us where we should intervene when life becomes really difficult for children, young people, and families who are already under pressure. They live their lives under conditions that most ordinary Danes are unaware even exist," says Esben de Place, head of the secretariat at Børnesagens Fællesråd (the Danish Children's Council).

"HOLIDAYS WITH A GOOD HEART" – SURPLUSES BENEFIT CHARITABLE ORGANIZATIONS, NOT CAPITAL FUNDS
It is unique in the Danish tourism industry that the vast majority of the profits from Sol og Strand's rental of summer houses and holiday homes are converted into support for charitable and local causes within a few years. Instead of ending up in foreign capital funds and money tanks.

The chairman of the fund's board, Jens Stadum, is delighted that homeowners, holidaymakers, and employees have all contributed to the process—and that the fund is now able to distribute DKK 1 million to charitable causes for the second year in a row:

We can see from the applications—and from the feedback we receive from last year's recipients of donations from the Sol og Strand and Sol og Strand Fund—that the money makes a significant difference to many people who are struggling and facing challenges. This applies both in Denmark and beyond its borders. There is a real need for money, says the chairman of the board.

"We can say with a clear conscience that when you take a vacation through Sol og Strand, you are contributing to doing something good for others. That's what we call 'vacation with a good heart,'" says Jens Stadum.

We have already decided that we will open applications for the next distribution pool after the summer of 2022, so that we can also donate DKK 1 million to good causes in December next year. We expect that we will then be able to distribute even larger amounts from the fund from 2023 onwards. As was the case this year, the plan going forward is to gather input from homeowners, holidaymakers, and Sol og Strand employees when we open for applications for the next distributions, says Jens Stadum.

FOUNDERS OF THE FOUNDATION: SOL OG STRAND REMAIN DANISH – AND MAKE A DIFFERENCE
The founders of Sol og Strand A/S, Margit and Kjeld Andersen, established the " Sol og Strand Foundation Sol og Strand Margit and Kjeld."

The couple had two wishes: to keep Sol og Strand Danish hands, but also to ensure that the company's profits would primarily go to charitable and humanitarian causes.

"We have received the money we need. And we can see that others can benefit greatly from it if we channel the surplus to humanitarian and charitable causes. This is confirmed when we see the long list of qualified applications that have been submitted to the fund again this year, says Kjeld Andersen, who, together with his wife Margit Andersen, established Sol og Strand 42 years ago.

Margit Andersen adds:

"We are very pleased to see the quality of the work we are donating money to. It is clear that the applications come from organizations that are passionate about making a difference. And that is what counts for us," says Margit Andersen.

ADDITIONAL COMMENTS:
Esben de Place,
Head of Secretariat, Børnesagens Fællesråd (Joint Council for Children's Issues),
Tel. 24 62 62 42

Jens Stadum,
Chairman of the Board of Directors Sol og Strand the Margit and Sol og Strand Foundation,
Tel. 40856733

Kristian Andersen,
PR and Press Manager at Sol og Strand A/S,
Tel. 40293837