The Association for the Support of Mothers and Children grew out of the Copenhagen backyards, where material poverty was a major challenge 115 years ago. And even today, the association sees single mothers and fathers with children struggling to pay their bills so that they and their children are not put out on the street – or risk losing electricity, water, or heat, while inflation causes the prices of daily necessities to rise sharply.

That is why Maria Blankensteiner, head of the secretariat, is delighted that the association is now receiving a donation of DKK 100,000 for its work from Sol og Strand and Kjeld Sol og Strand Foundation.

"We are so happy to receive this help. It means that we can help a lot of people, which is really important at a time like this, when prices are rising for all the essentials that a family needs to cover the most basic necessities of life," says Maria Blankensteiner.

"We will use the money for grants when families are threatened with eviction, when they are notified that their electricity or heating will be cut off, or when there is simply no money left in the account for food—and there is still a long time to go before the next payment. It is so important that we can step in to ensure that we can reduce parents' stress and give them the opportunity to create a safe environment for their children, says secretariat manager Maria Blankensteiner.

"HOLIDAYS WITH A GOOD HEART" – SURPLUS FUNDS BENEFIT CHARITABLE ORGANIZATIONS 

It is unique in the Danish tourism industry that part of the profits from Sol og Strand's rental of summer houses and holiday homes are converted into support for charitable and local causes.

The chairman of the fund's board, Jens Stadum, is delighted that Sol og Strand's homeowners, holidaymakers, and employees have contributed input to the process:
"We are very proud that, for the third year in a row, we are able to distribute one million kroner to charitable causes. From the applications we receive—and from the feedback we get from last year's recipients of donations from the fund—we can see that the donations make an important difference to many people. Our donations go to organizations that really help many people who are struggling. The money is really needed. And that applies both in Denmark and beyond its borders, says the chairman of the board.
"We can say with a clear conscience that when you take a vacation through Sol og Strand, you are helping to do something good for others. That's what we call 'vacation with a good heart,'" says Jens Stadum.

FOUNDERS OF THE FUND: SOL OG STRAND REMAIN DANISH – AND MAKE A DIFFERENCE

The founders of Sol og Strand A/S, Margit and Kjeld Andersen, established the "Fonden Sol og Strand Margit og Kjeld" foundation in 2019.
The couple had a dual desire – namely, to preserve and continue to develop Sol og Strand Danish hands, but also to ensure that the company's profits primarily go to charitable and humanitarian causes.
"We can see that others benefit greatly from the money we channel through the foundation to humanitarian and charitable causes. This is confirmed when we see the long list of qualified applications that have been submitted to the foundation again this year," says Kjeld Andersen.

It has been 43 years since he and his wife Margit Andersen established Sol og Strand .

Margit Andersen adds: "
It is clear that the applications come from organizations that are passionate about making a difference. And that is what matters to us. We are very pleased to see the quality of the work we are donating money to, and we feel really good about being able to help," says Margit Andersen.

ADDITIONAL COMMENTS: 

Maria Blankensteiner, Head of Secretariat, Association for Support of Mothers and Children, tel. 60160681

Jens Stadum, Chairman of the Board of Directors Sol og Strand the Margit and Sol og Strand Foundation, tel. 40856733

Kristian Andersen, PR and Press Manager at Sol og Strand A/S, tel. 40293837