In 2022, the Children's Affairs Council can further ramp up a number of the organization's initiatives for vulnerable children and young people in Denmark.

It is clear after the Children's Affairs Council has received a donation of 100,000 kroner from 'Fonden Sol og Strand by Margit og Kjeld', which owns Sol og Strand Holiday Home Rentals A/S.

This is stated by Secretary General of the Children's Affairs Council, Esben de Place.

– The Children's Affairs Council is an umbrella organization for 16 organizations. We work both to provide funds for distribution to families below the poverty line with only one provider, to gather knowledge from volunteer organizations that work with vulnerable children and young people, and to seek political influence for the benefit of the target group.

– The group includes, among others, children and young people growing up in poverty, children and young people in care, children and young people at risk of crime, and children and young people growing up in homes with substance abuse.

CAN INTERVENE WHERE LIFE BECOMES REALLY HARD FOR CHILDREN LIVING UNDER PRESSURE

– The donation from Fonden Sol & Strand enables us to identify the current problems in families, to inform about them, and not least to act quickly on them, so that the worst consequences of a difficult time can be averted.

– Our work makes it clear to us where we should intervene when life becomes really difficult for already pressured children, young people, and families. They live a life under conditions that most ordinary Danes are not aware exist, says Secretary General Esben de Place, Children's Affairs Council.

”HOLIDAY WITH A GOOD HEART” – THE PROFITS BENEFIT CHARITABLE ORGANIZATIONS, NOT CAPITAL FUNDS
It is unique in the Danish tourism industry that the vast majority of the profits from Sol og Strand's rental of summer houses and holiday homes over a few years are converted into support for charitable and local causes. Instead of ending up in foreign capital funds and money tanks.

The chairman of the fund's board, Jens Stadum, is pleased that both homeowners, holiday guests, and employees have contributed input to the process – and that the fund can now distribute one million kroner to charitable purposes for the second year in a row:

– We can see from the applications – and from the feedback we receive from last year's recipients of donations from ”Fonden Sol og Strand by Margit and Kjeld” – that the money makes an important difference for many of the people who are struggling and facing challenges. And this applies both in Denmark and outside Danish borders. There is a real need for money, says the chairman.

– We can say with a clear conscience that you contribute to doing something good for others when you take a holiday through Sol og Strand. This is what we call ”Holiday with a good heart,” says Jens Stadum.

– We have already decided that we will open for applications for the next distribution pool after the summer of 2022, so that next year in December we can also allocate 1 million kroner to good causes. Our expectation is that from 2023 we can distribute even larger amounts from the fund. Just like this year, the plan going forward is to gather input from homeowners, holiday guests, and employees at Sol og Strand when we open for applications for the next distributions, says Jens Stadum.

FOUNDERS OF THE FOUNDATION: SOL OG STRAND MUST REMAIN DANISH – AND MAKE A DIFFERENCE
It is the founders of Sol og Strand Holiday Home Rental A/S, Margit and Kjeld Andersen, who established the "Fonden Sol og Strand ved Margit og Kjeld".

The couple had a dual wish – namely to keep Sol og Strand in Danish hands, but also to ensure that the company's profits primarily go to charitable and humanitarian purposes.

– We have received the money we need. And we can see that others can greatly benefit from it if we channel the profits further to humanitarian and charitable purposes. We are confirmed in this when we see the long line of qualified applications that have come to the foundation again this year, says Kjeld Andersen, who, together with his wife Margit Andersen, established Sol og Strand Holiday Home Rental 42 years ago.

Margit Andersen adds:

– We are very pleased to see the quality of the work we donate money to. It is clear that the applications come from organizations that are passionate about making a difference. And that is what matters to us, says Margit Andersen.

FURTHER COMMENTS:
Esben de Place,
Secretary General of the Children's Affairs Council,
tel. 24 62 62 42

Jens Stadum,
chairman of the board of "Fonden Sol og Strand ved Margit og Kjeld",
tel. 40856733

Kristian Andersen,
PR and press manager at Sol og Strand Holiday Home Rental A/S,
tel. 40293837